LEARNING PATH

Close More Deals. Write Better Copy. Measure Everything.

AI-powered outreach, ad copy, and campaign analytics — so you hit quota and prove ROI.

For: SDRs, account execs, growth marketers

7 modulesAI-assessedCancel anytime
WHY THIS PATH

Your quota doesn't care how many hours you worked. Results are all that matter — and AI can dramatically improve yours.

This path teaches sales and marketing professionals to use AI for the revenue-driving work: writing outreach that gets replies, ad copy that converts, campaigns that track properly, and analytics that tell you what's actually working. No fluffy "AI for marketing" overviews.

Every module produces something you can use to hit your numbers this quarter.

WHAT YOU'LL ACHIEVE

Real Skills. Real Results.

Write outreach that gets 3x more replies

Generate ad copy variations in minutes

Build reports your leadership actually reads

Create a full-funnel revenue engine

Ideal for

  • SDRs who need to personalize outreach at scale
  • Marketers who spend days on campaign creation
  • Sales leaders who want their team using AI properly

Might not be for you if

  • Brand marketers focused on creative direction
  • People building marketing software (see Code track)
FULL CURRICULUM

7 Modules. Each One Ends With a Deliverable.

You don't just learn — you build. Every module produces something you can use immediately.

01

AI Foundations & Prompt Mastery

Set up your AI toolkit and master prompting for sales and marketing contexts.

Foundation

You'll build

AI toolkit configured for revenue-focused work

02

AI-Powered Outreach & Prospecting

Write cold emails that get replies and research prospects in seconds.

Core

You'll build

Outreach template system + prospect research workflow

03

Ad Copy & Campaign Creation

Generate ad copy, landing page text, and campaign briefs that convert.

Core

You'll build

Complete campaign kit: ads, landing page copy, email sequence

04

Content Marketing at Speed

Blog posts, case studies, whitepapers — at a pace that actually matters.

Core

You'll build

Content production pipeline + 3 published pieces

05

Analytics & Reporting

Turn marketing data into insights your boss actually cares about.

Deep Dive

You'll build

Automated reporting dashboard + weekly insights template

06

Sales Intelligence

Competitive intel, deal analysis, and objection handling powered by AI.

Deep Dive

You'll build

Competitive battlecard + objection handling playbook

07

Revenue Capstone: Full Funnel

Build a complete AI-powered revenue engine from awareness to close.

Advanced

You'll build

Full-funnel AI playbook for your product/service

TRY IT — LIVE DEMO

See What Your Assessments Look Like

Pick your role and industry below. Watch the questions change to match your real work — just like they will inside the course.

SELECT YOUR CONTEXT TO SEE LIVE EXAMPLES

Showing questions as they'd appear for a Account Executive in B2B SaaS

Comprehension Question
AI Foundations & Prompt Mastery

As a Account Executive in B2B SaaS, why is personalization in outreach more important than volume? How does AI enable hyper-personalization at scale without sounding generic?

Application Scenario
AI-Powered Outreach & Prospecting

You're a Account Executive in B2B SaaS. You have a list of 200 cold leads and a weekly meeting with your manager to review pipeline. Design an AI workflow that researches each prospect, writes personalized opening lines, and generates follow-up sequences — all while tracking which approaches get the most replies.

Application Scenario
Ad Copy & Campaign Creation

As a Account Executive in B2B SaaS, your ad campaign is underperforming — CPA is up 30% this quarter. Design an AI workflow that: (1) analyzes your current ad creative and copy, (2) generates 10 new headline variations based on your top performers, and (3) creates an A/B testing plan to find the winner within 2 weeks.

Application Scenario
Content Marketing at Speed

You're a Account Executive in B2B SaaS and need to produce 4 blog posts, 2 case studies, and a whitepaper this month — with a team of one. Design an AI-powered content pipeline that handles research, drafting, editing, and optimization for SEO.

Application Scenario
Sales Intelligence

As a Account Executive in B2B SaaS, you're going up against 3 main competitors in every deal. Build an AI-powered competitive intelligence system that: monitors competitor pricing and messaging, generates battlecards for your sales team, and creates objection-handling scripts for common pushbacks.

These are examples. The real assessments are generated fresh by AI every attempt — no two tests are ever the same.

Start This Path — ₹499/mo
HOW IT WORKS

Learn. Prove. Unlock.

01

Learn at Your Pace

Structured lessons with real-world exercises. Each lesson ends with "Try this now" — apply what you learned to your actual work.

02

Get Tested by AI

Every assessment is generated fresh. Comprehension MCQs + real-world scenarios — personalized to YOUR role.

03

Unlock the Next Level

Score 70%+ to unlock the next module. Fail? Get detailed feedback and retake with entirely new questions.

PERSONALIZED TO YOU

We Ask About Your Context. Then We Use It.

During setup, you tell us your role, context, and industry. Every assessment after that references your real work.

SDR / BDR

Sales development or business development rep

Account Executive

Closing deals and managing accounts

Marketing Specialist

Executing campaigns and content

Growth / Performance

Data-driven growth and paid channels

Marketing Leader

Managing a marketing team or function

Sales Leader

Managing a sales team

+ your specific role, industry, and biggest time sinks. All used to generate your unique assessments.

TRUSTED BY REAL PROFESSIONALS

“Practical, Not Theoretical.”

1,000+
Students taught
4.7/5
Workshop rating
100%
Satisfaction

Ashray has all-round skills — be it back-end or front-end or soft-skills. He is very detail-oriented and goes deep into the problem and solves it.

Bala Venkatachalam

Director Engineering, Zynga

Canvas in ChatGPT, and that Gemini is able to edit images brilliantly — I didn't know these tools could do so much. Extremely practical and immediately useful.

Flora Lee

Educator

Within days of joining, Ashray was hands-on and took complete control of the entire product, CereBrate, single-handedly. Whether it was Python/Django or interfacing directly with customers — he did it all with ease.

Subhashini Subramaniam

VP Engineering, American Express

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Ashray Swaroopa — Founder, Zoe Institute
YOUR INSTRUCTOR

Ashray Swaroopa

Engineer. Builder. Teacher.

10+ years building products across healthcare, education, retail, and government. 1,000+ students taught. Platforms deployed across 100+ orgs.

10+
Years Building
1,000+
Students Taught

Sales & Marketing

₹499/month

7 modules · AI-assessed · Cancel anytime

  • Full 7-module curriculum
  • AI-generated assessments — unique every attempt
  • Questions personalized to your role & industry
  • Detailed AI feedback on every answer
  • Progress tracking & module unlocking
  • Cancel anytime — your progress is saved
Start This Path

That's ₹16/day — less than 2 Zomato orders — for skills that compound every month.

Zoe Institute

AI training that tests you — not just teaches you. Learn by doing, prove by passing.

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